What Are The Various Types Of Digital Marketing?
Digital marketing is referring to any online marketing efforts or assets. Digital marketing is including email marketing, pay-per-click advertising, social media marketing, and even blogging. They are helping introduce people to your company and convince them to buy. Digital marketing is becoming a vital component in organizations’ overall marketing strategy digital marketing agencies malaysia . It is allowing companies to tailor messages to reach a specific audience and it is possible to market directly to people who are likely to be interested in their product. There are various ways to connect with consumers online. There are several ways you can engage with prospects and clients the following:
- Social Media Marketing Platforms
Social media platforms are allowing marketers to reach their prospects in a myriad of ways. First, marketing teams have used these channels to distribute paid ads and sponsored content. Each platform is different and most have capabilities that are allowing marketing teams to place ads based on location, job title, interests, age, etc.
- Influencer Marketing
Influencer marketing is another effective way to harness digital channels to reach target audiences. Brands can partner with celebrities, sites, or others that are considered experts in their field, that is shared similar values. The brand can then reach these influencers’ followers with branded content and offers.
- Email Marketing
Email marketing campaigns are allowing organizations to stay connected with prospects and customers, sending them customized newsletters or offers based on past shopping history or brand engagements.
- Content Marketing
Content marketing is allowing marketing teams to be proactive in answering their users’ questions. Marketing teams are creating content, videos, and other assets to answer questions or they are providing context to consumers throughout the three stages of the buyer’s journey:
- The awareness stage
- The consideration stage
- The decision stage
- Search Engine Optimization (SEO) Marketing
Search engine optimization is going hand in hand with content marketing. When the customer is conducting research for which gym shoes to buy, they will be probably clicking on one of the first three results that are appearing on Google. The marketing team is wanting to ensure their article appears in those top results. This is one of the optimizing content for user experience and ensuring the technical elements are in place to enable search engine crawlers to easily find and index this content.
- Pay-per-click (PPC)
Pay-per-click is one of the paid advertising that is allowing marketing teams to essentially purchase traffic to their website. Marketers place ads on websites or search engines are including Google and Microsoft Bing and pay a fee each time the ad is clicked on. These ads are appearing at the top of the search results page and are typically determined by bids on specific keywords, while banner ads on websites usually have set prices.
- Affiliate Marketing
Affiliate marketing is involved working with outside individuals or companies under the agreement that they are promoting your product in exchange for a commission from each sale that can be attributed to their efforts.